USER VIEWS VS USER VIEWS WITH YELP ADS FULL
USER VIEWS VS USER VIEWS WITH YELP ADS FREE

Yelp bookmarks: Users can bookmark/save your business so they can check back on your page in the future, whether they just visited your business or plan to be a future customer.

It’s also great to upload pictures from your business account to show off the best shots of your business.

Photos can range from the inside decor of your business to a favorite dish and helps give other potential customers insight into what your business looks like from the eye of a consumer. User uploaded photos: This details the number of photos that Yelp users have uploaded to your Yelp Page.Clicks to your website: This displays the number of website clicks from your Yelp Page directly over to your website.Mobile calls: This is how many people called your business through your Yelp Page, which signals the user’s interest in becoming a customer.

USER VIEWS VS USER VIEWS WITH YELP ADS FREE

This is a great way to concretely monetize your Yelp Page, and deals are free to set up.

Yelp deals: This indicates how many Yelp users purchased a Yelp deal you created for your page.

Getting directions is a great indicator that someone from Yelp visited your business or plans to soon.

Directions and map views: This shows how many people looked at your location on a map and/or got directions to your business.

Check-in offers are available for select business categories-log in to to see if your business is eligible. People “ check in” for a variety of reasons-to collect a deal you’re offering, to show they like your business, etc.-and it helps you determine that customers from Yelp were physically at your business or received your services.

Mobile check-ins: This is the number of people who clicked the “Check-in” button on your Yelp page from a mobile device.

Here is a breakdown of the different types of Customer Leads:

USER VIEWS VS USER VIEWS WITH YELP ADS FULL

Click on the Customer Leads tab found at the top right of the Activity section to see a full breakdown of what actions were taken over the specified period of time. Customer LeadsĪfter a customer clicks on your business page (i.e., a Page Visit) and takes any other trackable action on your page, they are considered a Customer Lead. There are a number of things that can help your organic reach such as filling out your business information with keywords, adding photos with captions, and capitalizing on Yelp’s free tools. For example, if you had 10 Page Visits but appeared in 1,000 searches, you’re only being found 1% of the time. This can be a good barometer for how well you’re capturing the local audience. Just below the graph, this section is where you’re able to see what percentage of user views-which is the same as Page Visits-were from mobile devices as well as how many times your business appeared in Yelp search results.

For businesses that have generated some traffic to their page already, Yelp will automate a forecast that shows the projected number of additional Page Visits you may receive. Page Visits are the total number of times people clicked through to your page on Yelp during a specific time period on any device, including mobile and desktop. When someone runs a search on Yelp and then specifically clicks on your business listing, this reports as a Page Visit. You can see these metrics over three different time ranges-the past 30 days, 12 months, or 24 months. There are three specific sections to take note of when measuring your metrics: Page Visits, About Your Audience, and Customer Leads. When you log in to your Yelp for Business account, you’ll land on the Home tab where you’ll see a section titled “Activity.” This is your home base for breakdown of your business analytics. Get to know your “Activity” and where to find it Check out an array of metrics to help you learn about your business’s visibility and track how users are engaging with your page. Your Yelp for Business account gives you a direct view into who’s looking at your Yelp Page and what they’re doing once they get there.

User views vs user views with yelp ads